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The Beginning of Better – Inside the One Percent Launch Event

05.10.25 | Rockwater

At One Percent, we believe in small, disciplined actions performed consistently over time. On Sunday 5th October, we brought that belief to life at Rockwater, Brighton. With the launch of our flagship product, the World’s First Type II Plant Based Collagen. A morning of movement, recovery, and community that set the standard for what’s to come.

The 5K That Started It All

We began the morning with a reminder that movement is where everything starts. A group warm up set the tone before we headed into our 5K run along Brighton seafront. We had three different groups, allowing everyone to run at a pace that suited them.

Refuel & Recover – The One Percent x One City Collagen Smoothies

After the run, our exclusive collagen smoothies were served up, with a clean, tropical blend, powdered by our One Percent Collagen and made with clean ingredients, just like our product itself. Formulated to support recovery, joint health and performance, it gave our community the first real taste of what sets our collagen apart.

Community Driven

The event captured the essence of One Percent. A focus on movement, recovery, and a shared commitment to being better every day. Every detail was considered to bring people together and create an experience that reflected the brand’s mindset. From the atmosphere to the conversations, the day represented what we’re building: a community built on progress and consistency.

The Launch

For the first time, our collagen was available to purchase in person. It was a great opportunity to speak with our community face to face to share the story behind the product, discuss its benefits, and show our commitment to complete transparency in everything we do.

Clean Ingredients. Proven Science. Real Results. Exactly as it should be.

The Beginning of Better

The launch event marked more than just our product, it was the start of a movement built on consistency, community and getting better every day.

Ready to experience it for yourself? Feel the difference, trusted by our community

Small Margins, Big Wins.

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